Old cars, young fans

Few people can remain indifferent to a classic Corvette or Mustang — and that includes the new generation.

There seems to be a renewed enthusiasm among young people for “old cars,” particularly models known as JDM (Japanese Domestic Market): Toyota Supra, Mazda RX-7, and Nissan Skyline.

These models have gained popularity thanks to films like the Fast and Furious franchise, video games such as Gran Turismo, and countless posts on social media.

Highly sought after for their customization potential, these Japanese sports cars allow enthusiasts to tailor them to their own tastes and style.

This trend has even given rise to a true sub-community within the broader classic car collector world.

American cars remain icons

American cars continue to hold strong appeal for the millennial generation. According to data gathered by Hagerty — the world’s largest provider of specialty insurance for classic vehicles — the ten most popular models among this group are all made by Ford or Chevrolet. “The Miata, the 3 Series, and the iconic Beetle are the only imported cars to break into the millennial top 25.

For the rest, it’s Detroit-built models that dominate the rankings,” notes Hagerty spokesperson David Zenlea.

According to him, demand for classic JDM vehicles will continue to grow among young enthusiasts, but Corvettes, Mustangs, and pickup trucks — longtime favorites of older generations — will remain coveted classics across all age groups for many years to come.

The joy of driving

Where previous generations spent years lovingly restoring their classic cars, proudly showcasing them and taking them out only on pristine roads, today’s young collectors take a different approach. Less inclined toward painstaking restoration, they tend to favor everyday use. Some certainly enjoy customizing their vehicles, but many are drawn simply to the style and comfort, preferring to enjoy them fully day after day.

An interest fueled by social media

Social media plays a key role in sparking lasting interest among young automotive enthusiasts. A quick scroll through TikTok, YouTube, or Instagram reveals thriving communities that connect them to the car world.

They are particularly drawn to models with a compelling story, strong ties to pop culture, or iconic status that represents an era they relate to.

These online communities — along with digital auction platforms — shape trends, build bridges between enthusiasts, and make exchanges easier on a global scale.

While the majority of active classic car enthusiasts still come from the baby boomer and Generation X cohorts, the arrival of younger collectors is bringing a welcome wave of freshness and diversity to the market.

Source: Aviva